Digital marketing is one of the popular concept and methodology used in today’s business world. Digital marketing also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
Literacy rate of Gilgit-Baltistan is considerably high than other parts of the country and after inception of 4G services across Gilgit-Baltistan, tendency for usage of internet services have been increased manifold. On the other hand, world top class fruits like cherry, almond, apricot, pine net, pear etc. are widely produced and wastage ratio is more than 30% due to non-availability of adequate market place.
Therefore, to capture this opportunity and provide business and employment opportunities in far flung villages of Gilgit-Baltistan by marketing their fresh/dry fruits by establishing virtual online shops, a financing product with title of “Digital Kissan Karobar Scheme (DKKS)” has been introduced.
Terms & Conditions
| Operational Jurisdiction | The scheme will be applicable in all branches falling under ZTBL Gilgit-Baltistan Zone. |
| Eligibility Criteria |
Obligors Risk Rating (ORR) upto 4. |
