Theme: “GO CASHLESS – GO GREEN”

Financial literacy is a cornerstone of financial inclusion, enabling individuals and communities to make informed financial decisions, manage their finances responsibly, save for the future, access appropriate financial services, and safely embrace digital financial solutions.

The National Financial Literacy Program (NFLP), launched by the State Bank of Pakistan (SBP), is a major national initiative aimed at enhancing financial awareness and promoting responsible financial behaviour among the general public. Over the years, the program has evolved through financial awareness sessions, outreach activities and collaborative initiatives designed to extend financial literacy to diverse segments of society.

ZTBL Celebrates Pakistan Financial Literacy Week 2026

Continuing its commitment to financial inclusion and public awareness, Zarai Taraqiati Bank Limited (ZTBL) will observe Pakistan Financial Literacy Week (PFLW) 2026 from 19th to 23rd October 2026, in line with the guidelines and directions of the State Bank of Pakistan (SBP).

This year’s theme, “GO CASHLESS – GO GREEN,” highlights the importance of embracing digital financial services, promoting cashless payments, encouraging responsible use of financial technology, and contributing towards a more efficient, secure and environmentally conscious financial ecosystem.

During the week, ZTBL will undertake a nationwide series of financial literacy and outreach activities through its Regional Offices and Branches, in coordination with the concerned SBP-BSC Offices. The activities are designed not merely to disseminate information but to create meaningful engagement with communities and encourage wider adoption of safe and convenient digital financial services.

A Week of Financial Awareness, Inclusion & Digital Empowerment

Day 1 – 19th October | Financial Literacy Camps & Village Outreach

The week will commence with Financial Literacy Camps/Village Camps, particularly in rural communities, with additional outreach to factory and industrial workers in urban areas.

The camps will provide an opportunity to educate the general public and farming community on financial literacy, savings, banking services and digital financial solutions. Wherever feasible, on-the-spot account-opening and financial service facilitation will also be arranged.
Multimedia displays and financial literacy videos may be used to reinforce key messages and enhance public engagement.

Day 2 – 20th October | Youth, Women & Inclusive Financial Literacy

The second day will focus on on-campus awareness sessions through visits to schools, colleges, universities and other suitable institutions.

Special attention will be given to youth, out-of-school children, domestic helpers, persons with disabilities (PWDs), marginalized communities and other underserved groups.

Dedicated sessions will also be organized in collaboration with women-focused organizations and community groups, with emphasis on:

• Digital financial literacy
• Savings and responsible financial management
• Account usage and digital payments
• Consumer protection
• Prevention of digital and financial frauds

Sessions for PWDs will be delivered in an accessible and participant-friendly manner to promote inclusive access to financial services.

Day 3 – 21st October | Branch Visits & Special Focus Activities

ZTBL Branches will become centres of financial awareness through Branch Visits and Special Focus Activities.

Schools, colleges and universities may be invited to branches, while financial literacy videos, awareness content and relevant dramas may be displayed. Branches may also establish dedicated awareness stalls to provide information about banking and financial services.

A special focus will be placed on senior citizens and retired employees, particularly on digital fraud prevention, safe banking practices, consumer rights and responsibilities.

Day 4 – 22nd October | Financial Literacy Festival at a Digitally Enabled Village

A Financial Literacy Festival will be organized at a selected digitally enabled village in consultation with the concerned SBP-BSC Office.

The festival will place particular emphasis on:

Digital Banking • Cashless Transactions • Digital Payments • Savings • Agricultural Finance • Responsible Use of Financial Services

Maximum participation of farmers, women, youth and underserved communities will be encouraged. Wherever feasible, account-opening and financial service facilitation will also be arranged.

Day 5 – 23rd October | Financial Literacy Walk

The week will culminate with Financial Literacy Walks organized in designated cities in coordination with the concerned SBP-BSC Offices.
The walks will serve as a powerful public-awareness platform to promote the message of “GO CASHLESS – GO GREEN”, with banners and other visibility material, where permissible under Bank rules and approved budget.

Media and digital coverage will be utilized to amplify the message, while photographs and videos will document the activities and highlight the achievements of the week.

Reaching Every Segment of Society

ZTBL’s PFLW 2026 activities will seek to maximize outreach among farmers, women, youth, persons with disabilities, senior citizens, workers, marginalized communities and other underserved segments, with appropriate representation of rural, remote and underserved areas, including Gilgit-Baltistan and Azad Jammu & Kashmir wherever assigned/feasible.

The initiative reflects ZTBL’s commitment to taking financial literacy beyond the traditional banking environment and closer to the communities that need it most.

Digital Financial Literacy Award 2026

As part of the broader financial literacy initiative, the State Bank of Pakistan has introduced the “Digital Financial Literacy Award 2026” for commercial banks. ZTBL will participate in the initiative by submitting an approved financial literacy video in accordance with the guidelines prescribed by SBP.

PFLW 2026 – Day-Wise Activity Plan

The detailed Day-Wise Activity Targets/Plan for Pakistan Financial Literacy Week 2026 may be accessed below:

[View Day-Wise PFLW 2026 Activity Plan]

PFLW 2026 – Region-Wise Responsibilities & Activity Plan

The detailed Region-Wise Responsibilities and Activity Plan may be accessed below:

[View Region-Wise Activity Plan]
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NFLP Financial Literacy Awareness Videos

Financial Literacy for a Better Financial Future

As part of its ongoing financial literacy efforts, ZTBL has developed a short financial literacy awareness video aimed at educating the general public about the importance of sound financial management and responsible financial behaviour.

The video highlights practical financial concepts including budgeting, saving, prudent borrowing and the safe use of digital financial services. It encourages individuals to make informed financial decisions, adopt responsible financial practices and make effective use of modern banking channels.

Through this initiative, ZTBL seeks to promote a culture of financial awareness, responsible banking and digital empowerment, enabling individuals and communities to move towards greater financial security and a more prosperous future.

GO CASHLESS – GO GREEN

Together, let us embrace digital financial services, promote responsible financial behavior and build a more financially inclusive and sustainable Pakistan.

ZTBL – Serving Agriculture, Empowering Communities, Promoting Financial Inclusion